About Us
Danny Crayton
Founder
PT Paron Artika Asia is led by Danny Crayton, a highly experienced retail executive with over 50 years of leadership experience spanning global markets, including an impressive 22 years of deep expertise specifically in Indonesia’s unique retail landscape
Our mission is to simplify market entry and accelerate growth for global FMCG and beauty brands seeking success in Indonesia. We combine decades of industry expertise, cutting-edge data-driven insights, and powerful local connections to deliver measurable results that exceed expectations.
"We are not just advisors—we are your strategic partners for long-term success in Indonesia's dynamic retail market."
Danny Crayton
Founder
Industry Leadership
Five decades of retail excellence across international markets with proven success in complex market environments
Local Expertise
22 years of Indonesia-specific experience with deep understanding of regulatory, cultural, and business nuances
Strategic Partnership
Extensive network of trusted local partners, distributors, and retail relationships built over decades