Paron Artika Asia

About Us

Danny Crayton

Founder

PT Paron Artika Asia is led by Danny Crayton, a highly experienced retail executive with over 50 years of leadership experience spanning global markets, including an impressive 22 years of deep expertise specifically in Indonesia’s unique retail landscape

Our mission is to simplify market entry and accelerate growth for global FMCG and beauty brands seeking success in Indonesia. We combine decades of industry expertise, cutting-edge data-driven insights, and powerful local connections to deliver measurable results that exceed expectations.

"We are not just advisors—we are your strategic partners for long-term success in Indonesia's dynamic retail market."
Danny Crayton
Founder